Turning Rich Fan Data Into a Personalization Strategy

Turning an open-ended "what should we build next?" into an executive-ready opportunity space for a sports-media streaming platform.

Hero image — opportunity map / Mural board of ideas

ROLE

CX & Innovation Strategist

CLIENT

Major sports-media D2C streaming platform

TIMELINE

New-business pitch · ~10-min executive readout

TEAM

Strategy & design pitch team

MY FOCUS

Opportunity framing · executive narrative · concepts

METHODS

Opportunity mapping · working sessions · storytelling

THE CHALLENGE

The brand had made major strategic bets — direct-to-consumer, betting partnerships, expanded content — but the fan experience hadn't kept pace. It felt fragmented and generic. Fans got irrelevant alerts and interruptions. And while the company had deep data, it wasn't shaping real-time experiences.

The core problem: the brand knew more about its fans than ever, but wasn't using that intelligence to show up in the right moment, in the right way. And the brief we had to answer was as open-ended as it gets — "what should we build next?" — in a new-business pitch, with no discovery runway and roughly ten minutes of executive attention to earn.

MY ROLE

I shaped the strategy and the narrative that made the pitch land — not supporting a deck, but driving how the opportunity space, the ideas, and the story came together.

Helped define the three core opportunity areas and the "Know Your Fan" intelligence layer that multiplied across all of them

Led the working sessions that sharpened ideas and messaging into a focused, defensible story

Turned abstract AI and data concepts into moments an executive could picture — context-aware "stadium mode," real-time fan participation

APPROACH

An opportunity space, not a feature list

Defined three opportunity areas with the data intelligence layer as connective tissue — a unifying strategy executives could fund, instead of a grab bag of product ideas.

A story built for executives

Built the setup → ideas → close structure for a ~10-minute pitch, tied fan value to business impact, and made sure the slides could stand alone without voiceover.

Sharpen through iteration

Led working sessions with a clear bar: one key insight per slide, a focused and defensible story, nothing that couldn't survive a skeptical question.

Concepts you can picture

Translated the strategy into concrete moments spanning stadium, home, and post-game — the difference between "AI-driven personalization" and something a room can react to.

SOLUTION

Personalization isn't a feature — it's the layer that makes every experience smarter, more relevant, and more valuable. The signals were already there: viewing behavior, fantasy activity, betting interactions, live-event engagement. The gap was the intelligence layer connecting that data to the experience.

We also made the key narrative call: lead with engagement, not betting — and position data as a multiplier, not a feature. That reframed the whole conversation, from "features" to "moments and relationships," and from a list of product ideas to a unifying strategy.

Opportunity areas / concept moments

IMPACT

Even as an early-stage pitch, the work delivered a clear, executive-ready narrative, alignment around three priority opportunity areas and a unifying "Know Your Fan" data strategy, and a foundation for follow-on working sessions with leadership and deeper concept development.

WHY IT MATTERS

Pitch work is strategy under the harshest constraints: no discovery, no user research, ten minutes to make sophisticated thinking feel obvious. This project shows I can operate there — turning ambiguity into a fundable story, and holding a team to a quality bar under deadline pressure.

It's also the skill managers use every week: executive storytelling. The best strategy in the world doesn't matter if the people with budget can't see it — and this is the work of making them see it.

NEXT PROJECT

Taco Bell →