Hi, I'm Millie Rosasco!
Hi, I'm Millie Rosasco!
Hi, I'm Millie Rosasco!

I’m passionate about making experiences simple and accessible — I embrace my curiosity through research to bring order to complexity and shape what gets built next. Here’s how that's played out across retail, insurance, grocery, and media.

I make complex problems make sense — using research to find the real opportunity and define what gets built next. Here’s how that’s played out across retail, insurance, grocery, and media.

I make complex problems make sense — using research to find the real opportunity and define what gets built next. Here’s how that’s played out across retail, insurance, grocery, and media.

Reinventing How You Become a Customer

Reimagining acquisition and onboarding for the world's largest package carrier — turning a 100-minute, multi-day setup into an AI-first experience.

Bringing Order to a Broken System

Leading research synthesis and experience strategy to redesign a fragmented, low-trust internal platform into a usable, trusted system.

Proving It Works Before Launch

De-risking a full website redesign through prototype usability research — validating the experience with real users before a single page went live.

Turning Store Screens into Revenue

Designing a future-state in-store retail media experience that unlocks a net-new business model — without compromising the shopper journey.

Simplifying the Pharmacy Experience

Reframing a fragmented, high-stress pharmacy journey into one connected system — for the millions of patients and employees who rely on it every day.

Designing for Trust, Not Just Features

Using research to de-risk AI adoption across a national hardware co-op — turning fragmented data and low trust into a future-state vision people would actually use.

Making the Fan Experience Personal

An early-stage vision for ESPN's direct-to-consumer platform — using its deep fan data to show up in the right moment, instead of a generic, one-size-fits-all experience.

Turning the Drive-Thru into an Intelligent Channel

Turning static drive-thru menu boards as dynamic, data-driven experiences — laying the foundation for AI-powered personalization across Taco Bell's highest-value channel.